Zero100.
A research and intelligence company working with senior leaders across supply chain, technology, AI, and operations.
As Communications & Social Media Manager, I managed social content across LinkedIn, supported by short-form video, podcast, newsletter, and event assets.
My role involved planning and publishing content, managing calendars and approval workflows, and working closely with research, design, events, and leadership teams. A big part of the work was translating complex ideas into clear social content for a senior B2B audience, without sanding off the interesting bits.
Over 9 months, I grew Zero100’s LinkedIn following by 23%.
HOW DO YOU TURN EXECUTIVE INSIGHT INTO EARNED ATTENTION?
At Zero100, I regularly led ghostwriting LinkedIn posts for the leadership team, turning expert commentary into clear, timely social content for a senior B2B audience.
This included shaping posts around research, industry trends and live business conversations, then coordinating pitches to LinkedIn News to help extend their reach beyond Zero100’s owned channels. LinkedIn News featured several posts, and one piece I ghostwrote was later picked up and quoted by Forbes.
Result: Frequent LinkedIn News features, plus one ghostwritten post quoted by Forbes
Role: Executive ghostwriting · LinkedIn News pitching · Thought leadership · Editorial judgement · B2B social copy
How do you make expert B2B content feel native to social?
At Zero100, I worked on short-form LinkedIn video content that made complex supply chain, technology, and AI topics clearer, sharper, and more engaging in the feed.
For this series, I concepted, scripted, shot and edited the videos from start to finish alongside our Senior Designer. The aim was to take a specialist B2B subject and shape it into something more direct, human, and scroll-stopping than a traditional corporate explainer.
The final piece helped position Zero100 as a team that could make serious industry conversations feel timely, accessible and relevant to the people leading them.
Result: Recognised and shared by a key client team
Role: Concept ideation · Scriptwriting · Filming · Editing · Social storytelling · B2B content development
HOW DO YOU EXTEND AN EVENT BEYOND THE ROOM?
At Zero100, I supported event coverage across the company page and senior leaders’ personal LinkedIn accounts, turning live moments into useful social content for a wider audience.
For executive posts, I concepted and ghostwrote LinkedIn updates that captured the event's key themes, conversations, and takeaways in each leader’s voice. Alongside this, I created company-page highlights that brought together speakers, panels, audience moments and core messaging in a clear social format.
The aim was to make each event visible beyond attendees, while giving both the brand and leadership team a stronger role in the wider industry conversation.
Result: Event content delivered across company and executive LinkedIn channels
Role: Event coverage · Executive ghostwriting · LinkedIn content · Social storytelling · Stakeholder coordination · Post-event highlights