BUILDHOLLYWOOD.
A creative OOH agency group bringing brands into public space through posters, murals, billboards, installations and culture-led campaigns.
I worked across social and content for JACK, JACK ARTS and DIABOLICAL, translating physical campaigns, creative partnerships and live moments into platform-native content across Instagram, LinkedIn and TikTok.
The role sharpened my ability to tell the story of creative work online: shaping content calendars, writing copy, briefing photographers and videographers, supporting event coverage, and balancing visually led Instagram content with more value-led LinkedIn storytelling.
During my time there, I helped grow the Instagram audience from 7.5K to 11.4K followers.
How do you turn a public artwork into an editorial social moment?
By treating the collaboration as more than a repost. For this BUILDHOLLYWOOD x Creative Review partnership, I helped shape a collaborative Instagram post spotlighting Joe Melhuish’s large-scale public artwork in Shepherd’s Bush — using the moment to connect our work with one of the most respected voices in the creative industry.
I liaised with the Creative Review team to organise the logistics of the collaborative post, created the social asset, wrote the copy for the asset, and developed the caption copy. The aim was to make the partnership feel editorial, credible and visually clear, while still giving the artwork room to speak for itself.
The collaboration was a significant credibility moment for the brand: bringing together an ambitious public artwork, a respected creative publication, and BUILDHOLLYWOOD’s role in making bold work visible in the city.
How do you make OOH feel alive on social?
By using the launch of East London musician Hak Baker’s film as a way to celebrate place, culture and the energy of the city around it.
As part of a wider BUILDHOLLYWOOD campaign, Hak hosted the premiere of his film at The CarWash in Shoreditch, supported by a wraparound billboard campaign surrounding the venue and a series of social-first video pieces. The campaign connected directly to one of the brand’s wider objectives: celebrating cities, and the people, stories and creative scenes that bring them to life.
For this interview-led video, I ideated the concept, liaised with Hak Baker’s team, wrote the questions and conducted the interview. The aim was to create a piece that went beyond documenting the event, using Hak’s voice and the Shoreditch setting to give the campaign more personality, context and cultural weight online.
The final video sat within the wider campaign ecosystem, extending the story from the street to social and helping audiences connect the OOH, venue, artist and city together.
Result: 40K organic views.
Role: Concept ideation · Artist liaison · Interview questions · Interviewing · Social storytelling · Campaign support
How do you turn an artist feature into a street-level story?
By taking the work out of a traditional editorial format and placing it directly in the city. For BUILDHOLLYWOOD’s Your Space or Mine series, I pitched the idea to feature Rob Jones’ festival photography across billboards in Manchester, Leeds and London — using his images to celebrate the energy, chaos and connection of UK festival culture.
I created the social asset and wrote the caption copy, shaping the post around the idea that festival photography isn’t just about the headline moments. The final post helped position the series as more than a showcase of creative work. It became a way to connect public space, photography, music culture and seasonal social storytelling.
Role: Idea pitch · Social asset creation · Caption copy · Creative storytelling · Editorial framing