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    <lastmod>2023-12-11</lastmod>
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      <image:title>Home - Hi, I’m Saoirse.</image:title>
      <image:caption>Social Media and Content Specialist based in London. Currently whipping up engagement at We Are Social UK.</image:caption>
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    <loc>https://www.saoirseoleary.com/worldwide</loc>
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    <lastmod>2022-06-07</lastmod>
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      <image:title>Worldwide FM</image:title>
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      <image:title>Worldwide FM - How do you talk to a super savvy audience?</image:title>
      <image:caption>By riffing with them, of course. A simple engagement prompt turned into valuable space for conversation, and a neat playlist too.</image:caption>
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      <image:title>Worldwide FM</image:title>
      <image:caption>How do you put a face to the sound? When I wasn’t crafting engaging social and web copy, I was behind the lens of the camera, capturing the photographic elements of the station.</image:caption>
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    <loc>https://www.saoirseoleary.com/ogilvy-uk</loc>
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    <loc>https://www.saoirseoleary.com/ogilvy-uk/intel</loc>
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    <lastmod>2022-06-06</lastmod>
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      <image:title>Ogilvy UK - Intel UK - How do you stand out during cornerstone cultural moments…</image:title>
      <image:caption>April Fool’s Day is one of the busiest days of the social media calendar year for brands, so we made sure Intel UK stood out. By building a fantasy product which kickstarted a competition, we were able to boost engagement and create some feel-good factor by gifting the real thing to followers.</image:caption>
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      <image:title>Ogilvy UK - Intel UK - …. and how do you fit in?</image:title>
      <image:caption>We make sure Intel’s TOV never sounds out of place, no matter how clued up their audience can get.</image:caption>
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      <image:title>Ogilvy UK - Intel UK - How do you create social copy that gets the conversation going?</image:title>
      <image:caption>Things can get pretty technical with Intel. Engaging social copy keeps things light and helps our message reach new audiences.</image:caption>
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    <loc>https://www.saoirseoleary.com/ogilvy-uk/project-two-x2jnf</loc>
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    <lastmod>2022-06-06</lastmod>
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