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      <image:title>Worldwide FM - How do you talk to a super savvy audience?</image:title>
      <image:caption>By riffing with them, of course. A simple engagement prompt turned into valuable space for conversation, and a neat playlist too.</image:caption>
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      <image:caption>How do you put a face to the sound? When I wasn’t crafting engaging social and web copy, I was behind the lens of the camera, capturing the photographic elements of the station.</image:caption>
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      <image:title>BUILDHOLLYWOOD - How do you turn a public artwork into an editorial social moment?</image:title>
      <image:caption>By treating the collaboration as more than a repost. For this BUILDHOLLYWOOD x Creative Review partnership, I helped shape a collaborative Instagram post spotlighting Joe Melhuish’s large-scale public artwork in Shepherd’s Bush — using the moment to connect our work with one of the most respected voices in the creative industry. I liaised with the Creative Review team to organise the logistics of the collaborative post, created the social asset, wrote the copy for the asset, and developed the caption copy. The aim was to make the partnership feel editorial, credible and visually clear, while still giving the artwork room to speak for itself. The collaboration was a significant credibility moment for the brand: bringing together an ambitious public artwork, a respected creative publication, and BUILDHOLLYWOOD’s role in making bold work visible in the city.</image:caption>
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      <image:caption>By taking the work out of a traditional editorial format and placing it directly in the city. For BUILDHOLLYWOOD’s Your Space or Mine series, I pitched the idea to feature Rob Jones’ festival photography across billboards in Manchester, Leeds and London — using his images to celebrate the energy, chaos and connection of UK festival culture. I created the social asset and wrote the caption copy, shaping the post around the idea that festival photography isn’t just about the headline moments. The final post helped position the series as more than a showcase of creative work. It became a way to connect public space, photography, music culture and seasonal social storytelling. Role: Idea pitch · Social asset creation · Caption copy · Creative storytelling · Editorial framing</image:caption>
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    <lastmod>2022-06-06</lastmod>
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      <image:caption>April Fool’s Day is one of the busiest days of the social media calendar year for brands, so we made sure Intel UK stood out. By building a fantasy product which kickstarted a competition, we were able to boost engagement and create some feel-good factor by gifting the real thing to followers.</image:caption>
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      <image:caption>Things can get pretty technical with Intel. Engaging social copy keeps things light and helps our message reach new audiences.</image:caption>
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