https://www.saoirseoleary.com/home daily 1.0 2026-07-28 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Home https://images.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/de8299f0-8381-4f4f-8ce8-d08a724d1bec/L1001609-Edit%5B202490%5D.jpg https://www.saoirseoleary.com/worldwide daily 0.75 2026-06-24 https://images.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/2139814e-95d5-4bc3-8637-06a4203f877e/C-VbPJxXcAA-Aj0.jpeg Worldwide FM https://images.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/a16a0e25-3f49-4b51-8593-d20985895fca/Screenshot+2022-06-06+at+21.29.19.jpg Worldwide FM - How do you talk to a super savvy audience? By riffing with them, of course. A simple engagement prompt turned into valuable space for conversation, and a neat playlist too. https://images.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/897d7d53-825a-4a2c-9601-800e163f77d1/novelist+by+saoirse+o%27leary.jpg Worldwide FM How do you put a face to the sound? When I wasn’t crafting engaging social and web copy, I was behind the lens of the camera, capturing the photographic elements of the station. https://www.saoirseoleary.com/new-page daily 0.75 2026-06-23 https://www.saoirseoleary.com/new-page-1 daily 0.75 2026-06-11 https://www.saoirseoleary.com/new-page-2 daily 0.75 2026-06-24 https://www.saoirseoleary.com/we-are-social daily 0.75 2026-07-28 https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/9a74aff4-68fb-4ec9-88f2-f8d7c6daefec/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/9a74aff4-68fb-4ec9-88f2-f8d7c6daefec/thumbnail We Are Social We Are Social https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/dc792ab8-9e30-4386-89e5-ff439de7c0c1/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/dc792ab8-9e30-4386-89e5-ff439de7c0c1/thumbnail We Are Social We Are Social https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/c4174db5-c239-4f7a-9cb4-0453efa9db4a/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/c4174db5-c239-4f7a-9cb4-0453efa9db4a/thumbnail We Are Social We Are Social https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/85919a06-6dbb-44a2-ade0-c6a4b95f05d3/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/85919a06-6dbb-44a2-ade0-c6a4b95f05d3/thumbnail We Are Social We Are Social https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/51fb44cf-4107-4bf0-8971-16de9d50996c/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/51fb44cf-4107-4bf0-8971-16de9d50996c/thumbnail We Are Social We Are Social https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/e3d26cc4-a878-400a-8e87-7747ee5b8322/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/e3d26cc4-a878-400a-8e87-7747ee5b8322/thumbnail We Are Social We Are Social https://www.saoirseoleary.com/we-are-social-1 daily 0.75 2026-07-28 https://images.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/9187ec67-73a9-485e-bea4-20705e734576/Screenshot+2026-07-28+at+16.30.55.png BUILDHOLLYWOOD - How do you turn a public artwork into an editorial social moment? By treating the collaboration as more than a repost. For this BUILDHOLLYWOOD x Creative Review partnership, I helped shape a collaborative Instagram post spotlighting Joe Melhuish’s large-scale public artwork in Shepherd’s Bush — using the moment to connect our work with one of the most respected voices in the creative industry. I liaised with the Creative Review team to organise the logistics of the collaborative post, created the social asset, wrote the copy for the asset, and developed the caption copy. The aim was to make the partnership feel editorial, credible and visually clear, while still giving the artwork room to speak for itself. The collaboration was a significant credibility moment for the brand: bringing together an ambitious public artwork, a respected creative publication, and BUILDHOLLYWOOD’s role in making bold work visible in the city. https://images.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/5a987336-7105-403f-883b-db9beccfbfe8/Screenshot+2026-07-28+at+16.42.47.png BUILDHOLLYWOOD - How do you turn an artist feature into a street-level story? By taking the work out of a traditional editorial format and placing it directly in the city. For BUILDHOLLYWOOD’s Your Space or Mine series, I pitched the idea to feature Rob Jones’ festival photography across billboards in Manchester, Leeds and London — using his images to celebrate the energy, chaos and connection of UK festival culture. I created the social asset and wrote the caption copy, shaping the post around the idea that festival photography isn’t just about the headline moments. The final post helped position the series as more than a showcase of creative work. It became a way to connect public space, photography, music culture and seasonal social storytelling. Role: Idea pitch · Social asset creation · Caption copy · Creative storytelling · Editorial framing https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/8a306508-9e71-4ae1-adda-d91d67192ed4/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/8a306508-9e71-4ae1-adda-d91d67192ed4/thumbnail BUILDHOLLYWOOD BUILDHOLLYWOOD https://www.saoirseoleary.com/we-are-social-1-1 daily 0.75 2026-10-11 https://images.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/dd0c0edc-c55f-43c5-b3ec-fded4d2c8b80/Screenshot+2026-10-11+at+15.12.49.png Zero100 - HOW DO YOU TURN EXECUTIVE INSIGHT INTO EARNED ATTENTION? At Zero100, I regularly led ghostwriting LinkedIn posts for the leadership team, turning expert commentary into clear, timely social content for a senior B2B audience. This included shaping posts around research, industry trends and live business conversations, then coordinating pitches to LinkedIn News to help extend their reach beyond Zero100’s owned channels. LinkedIn News featured several posts, and one piece I ghostwrote was later picked up and quoted by Forbes. Result: Frequent LinkedIn News features, plus one ghostwritten post quoted by Forbes Role: Executive ghostwriting · LinkedIn News pitching · Thought leadership · Editorial judgement · B2B social copy https://images.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/cf0b10c0-098b-47d6-bebb-a525576cdcb1/Screenshot+2026-10-11+at+15.23.23.png Zero100 - HOW DO YOU EXTEND AN EVENT BEYOND THE ROOM? At Zero100, I supported event coverage across the company page and senior leaders’ personal LinkedIn accounts, turning live moments into useful social content for a wider audience. For executive posts, I concepted and ghostwrote LinkedIn updates that captured the event's key themes, conversations, and takeaways in each leader’s voice. Alongside this, I created company-page highlights that brought together speakers, panels, audience moments and core messaging in a clear social format. The aim was to make each event visible beyond attendees, while giving both the brand and leadership team a stronger role in the wider industry conversation. Result: Event content delivered across company and executive LinkedIn channels Role: Event coverage · Executive ghostwriting · LinkedIn content · Social storytelling · Stakeholder coordination · Post-event highlights https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/dff7c918-22b3-4f43-97dd-4fc29e7224bd/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/dff7c918-22b3-4f43-97dd-4fc29e7224bd/thumbnail Zero100 Zero100 https://www.saoirseoleary.com/we-are-social-1-1-1 daily 0.75 2026-10-11 https://images.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/6744357a-8e5b-41db-a49c-5d87e3ea5caf/17fc9a17-d8fc-462a-8380-b595f4e19043.jpg Training & Certifications. - Cambridge Data School In 2026, I attended Cambridge Social Data School at the University of Cambridge, a week-long programme exploring social data, digital research methods, and the investigation of AI infrastructure. The course deepened my interest in how online platforms, data, technology, and culture shape each other, and how to research these systems critically. It also closely connects to my work in social media, where audience behaviour, platform dynamics, and digital communities are part of my day-to-day work. Focus areas: Social data · Digital research · AI infrastructure · Platform analysis · Online culture https://www.saoirseoleary.com/ogilvy-uk daily 0.75 2026-07-28 https://www.saoirseoleary.com/ogilvy-uk/intel monthly 0.5 2022-06-06 https://images.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/0bf25bde-82f6-44c7-a4f7-e39087284a02/Screenshot+2022-06-06+at+23.07.43.png Ogilvy UK - Intel UK - How do you stand out during cornerstone cultural moments… April Fool’s Day is one of the busiest days of the social media calendar year for brands, so we made sure Intel UK stood out. By building a fantasy product which kickstarted a competition, we were able to boost engagement and create some feel-good factor by gifting the real thing to followers. https://images.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/69c60096-2a33-4e5c-b54d-474c74653650/Screenshot+2022-06-06+at+23.13.50.png Ogilvy UK - Intel UK - …. and how do you fit in? We make sure Intel’s TOV never sounds out of place, no matter how clued up their audience can get. https://images.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/744eb64b-1e76-4496-a4a6-c0cf66da377e/Screenshot+2022-06-06+at+23.06.40.png Ogilvy UK - Intel UK - How do you create social copy that gets the conversation going? Things can get pretty technical with Intel. Engaging social copy keeps things light and helps our message reach new audiences. https://www.saoirseoleary.com/ogilvy-uk/project-two-x2jnf monthly 0.5 2022-06-06 https://images.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/1654520856503-PTNVAMLQB22KV84QFAOV/Screenshot%2B2022-06-06%2Bat%2B13.46.05.jpg Ogilvy UK - Homesense UK https://images.squarespace-cdn.com/content/v1/629df11fb33f845b6461f114/1654520875682-ZXHCO2X3HTCRDFXTU85Q/Screenshot%2B2022-06-06%2Bat%2B13.53.36.jpg Ogilvy UK - Homesense UK